You have an idea for a startup. Now what?

Ela Shapira — Startup Doula

Ela Shapira has spent two decades doing early-stage startups — dreaming big, building boldly, and, more than once, learning the hard way. She’s authored two patents, co-founded several ventures, and built meaningful partnerships across borders. Ela is fluent in tech, business, and legalese. She is known for helping founders cut through noise and focus on what matters — building products with heart and resilience. Her greatest talent is making sense of chaos and transforming mistakes into practical wisdom. She brings the clarity and candor that only someone who’s truly been there can offer — supporting founders as they navigate both the thrill and the mess of making something new.